UX Research
Reimagining flight booking experience
In 2022, I revamped the Make My Trip app, enhancing its UX and UI to create a more user-friendly, visually engaging, and accessible booking experience. By leveraging UX methodologies, UI principles, and accessibility guidelines, I streamlined the app’s flow and interface, ensuring a seamless journey for users. The redesign aimed to make MMT the go-to flight booking platform, improving usability while maintaining brand trust and recognition.
The primary goal was to simplify the booking experience, reducing friction in navigation and making the interface more intuitive for users. A key challenge was addressing complex user flows that led to drop-offs and frustration. Additionally, ensuring accessibility while maintaining a visually engaging design required a balance between aesthetics and functionality. Optimizing performance, decluttering UI elements, and improving discoverability of key features were also crucial to enhancing the overall user experience.
