Chicnutrix

Chicnutrix

Modern wellness meets playful visual identity

Modern wellness meets playful visual identity

Print Design

| Social Media

Social Media

| Digital Experience

Digital Experience

Empowering Women’s Nutrition

Chicnutrix is a wellness brand that formulates science-backed nutrition designed for women, by women. They approached me to amplify their presence and craft a cohesive brand experience across digital and physical platforms, ensuring consistency and engagement. To bring this to life, I developed strategic design solutions that spanned engaging campaigns, advertisements, merchandise, and packaging reinforcing brand recognition while fostering a deeper emotional connection. Additionally, I designed a custom icon set and a product catalogue, making Chicnutrix’s offerings more accessible and visually compelling.

In a saturated wellness industry filled with generic supplements, Chicnutrix needed a bold, relatable, and informative visual identity to stand out. The challenge was crafting a design language that balanced scientific credibility with an engaging, lifestyle-oriented appeal - ensuring consistency across platforms while reinforcing the brand’s mission of empowering women through nutrition.

Relatable Gen Z Campaign

We crafted a clever, emotionally resonant campaign that instantly connected with the audience by drawing parallels between toxic relationship remarks and negative self-perceptions about health. The visually striking contrast of black-and-white imagery with vibrant accents reinforced the journey from negativity to empowerment. With the bold call to action - “Let’s break up with ALL toxic thoughts”, the campaign encouraged self-care while seamlessly aligning with Chicnutrix’s wellness message. By addressing real struggles in an engaging and empowering way, the campaign boosted engagement and promoted a strong sense of community.

Relatable Gen Z Campaign

We crafted a clever, emotionally resonant campaign that instantly connected with the audience by drawing parallels between toxic relationship remarks and negative self-perceptions about health. The visually striking contrast of black-and-white imagery with vibrant accents reinforced the journey from negativity to empowerment. With the bold call to action - “Let’s break up with ALL toxic thoughts”, the campaign encouraged self-care while seamlessly aligning with Chicnutrix’s wellness message. By addressing real struggles in an engaging and empowering way, the campaign boosted engagement and promoted a strong sense of community.

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